DZIEDZICTWO KULINARNE ELEMENTEM PRZEWAGI RYNKOWEJ W OFERCIE GOSPODARSTW AGROTURYSTYCZNYCH

Regional cuisine is an important factor for tourists to choose a holiday destination. On rural areas, local culinary heritage gives a chance to develop local entrepreneurship and also to preserve local culture. Local culinary products can help the agritourism farms to build qualitative competitive advantage of the offered product. One of the possibilities to promotion and to reach a wider range of consumers is participation in Europena Network of Regional Culinary Heritage. The aim of the study was to present culinary heritage as a tourism attraction, especially with particular emphasis on the possibility to gain competitive advantage. The results of the examination indicate that in 2013 only 48 agritourism farms used the logo of Europena Network of Regional Culinary Heritage.