E-Branding : erfolgreiche Marken-Strategien im Netz
Sergio Zyman; Scott Miller
| Alternative title: | Building brandwidth <dt.> |
|---|---|
| Year of publication: |
2001 ; 1. Aufl.
|
| Authors: | Zyman, Sergio ; Miller, Scott |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Electronic Commerce | Markenpolitik | Kundenbindung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 235 S Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-409-11770-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001608035