E-business and e-commerce management : strategy, implementation and practice
Dave Chaffey
| Year of publication: |
2004 ; 2. ed.
|
|---|---|
| Authors: | Chaffey, Dave |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Electronic commerce | Business enterprises | Computer networks | Electronic Commerce | Management |
| Extent: | XXVI, 589 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-273-68378-0 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004790893