E-business and e-commerce management : strategy, implementation and practice
Dave Chaffey
| Year of publication: |
2009 ; 4. ed.
|
|---|---|
| Authors: | Chaffey, Dave |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Electronic Commerce | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXII, 764 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-273-71960-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004939115