E-business impact on customer management in financial services : an overview
Alison Spottiswoode and Abdelouahed El Marouani
| Year of publication: |
2002
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|---|---|
| Authors: | Spottiswoode, Alison ; Marouani, Abdelouahed El |
| Published in: |
CRM in financial services : a practical guide to making customer relationship management work. - London [u.a.] : Kogan Page, ISBN 0-7494-3696-4. - 2002, p. 59-73
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| Subject: | Electronic Commerce | E-commerce | Finanzdienstleistung | Financial services | Beziehungsmarketing | Relationship marketing | Electronic Banking | Electronic banking |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001698720