E-commerce adoption among Moroccan agricultural cooperatives : between structural challenges and immense business performance potential
Year of publication: |
2023
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Authors: | Jabbouri, Imad ; Jabbouri, Rachid ; Bahoum, Karim ; El Hajjaji, Yasmine |
Published in: |
Annals of public and cooperative economics. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1467-8292, ZDB-ID 1480502-9. - Vol. 94.2023, 4, p. 1145-1171
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Subject: | Agricultural cooperatives | business performance | e-commerce | local products | Morocco | Marokko | Agrargenossenschaft | Agricultural cooperative | Electronic Commerce | E-commerce | Unternehmenserfolg | Firm performance | Online-Handel | Online retailing |
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