E-commerce as knowledge management : managing consumer knowledge
Rachel McLean; Nigel M. Blackie
| Year of publication: |
2005
|
|---|---|
| Authors: | McLean, Rachel ; Blackie, Nigel M. |
| Published in: |
Contemporary research in e-marketing ; 1. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-372-3. - 2005, p. 69-92
|
| Subject: | Wissensmanagement | Knowledge management | Electronic Commerce | E-commerce | Wissen | Knowledge | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Wissenstransfer | Knowledge transfer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003297595