E-commerce customers behavior research using cohort analysis : a case study of COVID-19
Year of publication: |
2022
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Authors: | Fedushko, Solomiia ; Ustyianovych, Taras |
Published in: |
Journal of open innovation : technology, market, and complexity. - Basel : MDPI, ISSN 2199-8531, ZDB-ID 2832108-X. - Vol. 8.2022, 1, Art.-No. 12, p. 1-21
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Subject: | business informatics | cohort analysis | COVID-19 | customers research | digitalization | e-business | e-commerce | open innovations | Electronic Commerce | E-commerce | Coronavirus | Online-Handel | Online retailing | Kohortenanalyse | Cohort analysis | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Open Innovation | Open innovation |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/joitmc8010012 [DOI] hdl:10419/274317 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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