E-commerce firms' geographic scope : roles of intangible resources and country-specific moderators
by Bernhard Swoboda and Marius Müller
| Year of publication: |
2022
|
|---|---|
| Authors: | Swoboda, Bernhard ; Müller, Marius |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 44.2022, 1, p. 3-22
|
| Subject: | Geographic Scope | Resource | Country Context | Electronic Commerce | E-commerce | Immaterielle Werte | Intangible assets | Ressourcenorientierter Ansatz | Resource-based view | Immaterielle Güter | Intangible goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013443622