E-commerce for a sustainable future : integrating trust, green supply chain management and online shopping satisfaction
Year of publication: |
2024
|
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Authors: | Jalil, Fazila ; Yang, Jianhua ; Al-Okaily, Manaf ; Ur-Rehman, Shafique |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 10, p. 2354-2370
|
Subject: | Consumer trust | E-commerce | Green supply chain management | Online shopping | Structural equation modeling | Online-Handel | Online retailing | Lieferkette | Supply chain | Electronic Commerce | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Umweltmanagement | Environmental management | Kundenzufriedenheit | Customer satisfaction |
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