e-CRM and loyalty : a mediation effect of customer experience and satisfaction in online transportation of Indonesia
Hardi Mulyono, Syafrizal Helmi Situmorang
| Year of publication: |
September 2017
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|---|---|
| Authors: | Mulyono, Hardi ; Situmorang, Syafrizal Helmi |
| Published in: |
Academic journal of economic studies. - Bucharest : Editura Universitară, ISSN 2457-5836, ZDB-ID 2822728-1. - Vol. 4.2018, 3, p. 96-105
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| Subject: | e-CRM | Customer Experience | Customer Satisfaction and Customer Loyalty | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Indonesien | Indonesia | Kundenbindung | Customer retention | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | hdl:11159/2500 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011917848