E-market dominance : how to use the Internet to win and keep customers
Brian Ash & Tom Lambert
| Year of publication: |
2001
|
|---|---|
| Authors: | Ash, Brian ; Lambert, Tom |
| Publisher: |
London [u.a.] : McGraw-Hill |
| Subject: | Internet marketing | Web site development | Kundenmanagement | Internet |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 253 S. : graph. Darst. 23 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-709807-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004731684