E-marketing : applications of information technology and the Internet within marketing
Cor Molenaar
| Year of publication: |
2012
|
|---|---|
| Authors: | Molenaar, Cor |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Online-Marketing | Internet marketing | Informationstechnik | Information technology | Internet | Marketing | Electronic Commerce |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 234 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-415-67728-9 ; 0-415-67727-0 ; 978-0-415-67728-8 ; 978-0-415-67727-1 |
| Classification: | Marketing ; Neue elektronische Medien |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009357180