E-marketing : concepts, methodologies, tools, and applications
Information Resources Management Association, editor
| Year of publication: |
c 2012
|
|---|---|
| Institutions: | Information Resources Management Association (contributor) |
| Publisher: |
Hershey, PA : Business Science Reference |
| Description of contents: |
"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher
Table of Contents [gbv.de]
|
| Published items: |
3 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 29 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Mehrbändiges Werk ; Multi-volume publication ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-4666-1598-4 ; 978-1-4666-1600-4 ; 978-1-4666-1599-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009571330