E-marketing in developed and developing countries : emerging practices

Hatem El-Gohary; Riyad Eid, [editors]

"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"--Provided by publisher

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Year of publication:	2013
Other Persons:	El-Gohary, Hatem (contributor) ; Eid, Riyad (contributor)
Publisher:	Hershey, Pa. : Business Science Reference
Subject:	Online-Marketing \| Internet marketing \| Welt \| World
Description of contents:	Description [doi.org]
Published items:	18 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	XIX, 352 S.
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enth. 18 Beitr. Includes bibliographical references and index
ISBN:	978-1-4666-3954-6 ; 978-1-4666-3956-0 ; 978-1-4666-3955-3
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009770844