E-marketing
Judy Strauss; Adel El-Ansary; Raymond Frost
| Year of publication: |
c 2006 ; 4. ed., internat. ed
|
|---|---|
| Authors: | Strauss, Judy ; Ansary, Adel I. el- ; Frost, Raymond |
| Publisher: |
Upper Saddle River, NJ : Pearson/Prentice Hall |
| Subject: | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Mobile Marketing | Mobile marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIII, 456 S graph. Darst 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index ; mit versch. ISBN im Handel |
| ISBN: | 0-13-148519-9 ; 0-13-196902-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002404895