E-MARKETPLACES AND THEIR IMPORTANCE FOR LOGISTIC NETWORKS

Since the use of information and knowledge in commercial transactions is becoming crucial, markets are confronted with significant change in structure and functionality. A growing number of companies are starting to take advantage of the benefits of buying goods or services online using e-marketplaces. B2B e-commerce has the potential to globally promote commercial transactions, especially in the case of logistic networks, helping companies to gain access to new markets, find new business partners and increase their individual and collective (as a network) efficiency and productivity with minimum efforts and costs. The deployment of B2B e-marketplaces is enabling a more efficient and smoother flow of information, goods, services and payments between businesses within the network, as well as a more effective and balanced knowledge transfer.