//-->
Service dominant logic in practice : applying online customer communities and personas for the creation of service innovations
Schäfer, Adrienne, (2016)
Creating value through membership and participation in sport fan consumption communities
Hedlund, David P., (2014)
Communitas and civitas : an idiographic model of consumer collectives
Collins, Nathalie, (2014)
Book essay on "leadership & cultural webs in organizations: weaver's tales"
Pattinson, Hugh M., (2015)
A neo-Schumpeterian perspective of innovation, entrepreneurship and entrepreneurial marketing in the age of digitisation
Pattinson, Hugh M., (2016)
Marketers expressing the future : scenario planning for marketing action
Pattinson, Hugh M., (2010)