E-relationship marketing : a cognitive mapping introspection in the banking sector
Year of publication: |
2014
|
---|---|
Authors: | Brun, Isabelle ; Durif, Fabien ; Ricard, Line |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 3/4, p. 572-594
|
Subject: | E-commerce | Relationship marketing | Banking industry | Cognitive mapping | Bank | Beziehungsmarketing | Kognition | Cognition | Electronic Commerce |
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