E-retail factors for customer activation and retention : an empirical study from Indian e-commerce customers
Vikas Kumar, Ogunmola Gabriel Ayodeji
| Year of publication: |
2021
|
|---|---|
| Authors: | Kumar, Vikas ; Ayodeji, Ogunmola Gabriel |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-11
|
| Subject: | Customer satisfaction | Website quality | Utilitarian & hedonic values | Repurchase intention | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Website | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Indien | India | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102399 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012434257