E-store loyalty : longitudinal comparison of website usefulness and satisfaction
Year of publication: |
2019
|
---|---|
Authors: | Pee, Loo Geok ; Jiang, J. J. ; Klein, Gary |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 61.2019, 2, p. 178-194
|
Subject: | e-store loyalty | experiential evaluation | information processing | latent growth modeling | perceived usefulness | satisfaction | Kundenzufriedenheit | Customer satisfaction | Website | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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