E-tailer personality and behavorial intentions : the application of self-congruity theory
Gopal Das and Gaurav Khatwani
| Year of publication: |
July 2018
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|---|---|
| Authors: | Das, Gopal ; Khatwani, Gaurav |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 4, p. 283-297
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| Subject: | E-tailer personality | scale development | self-congruity | behavioral intentions | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Verbrauchereinstellung | Consumer attitudes | Persönlichkeitsmerkmal | Personality trait |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2016.1240213 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011903276