e–WOM and app stores in Iran : how online reviews influence purchase intention of paid mobile apps
Azade Asadi Damavandi and Louisa Ha
| Year of publication: |
2024
|
|---|---|
| Authors: | Damavandi, Azade Asadi ; Ha, Louisa |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 15.2024, 12, p. 3649-3665
|
| Subject: | Online reviews | e-Word-of-mouth | Technology acceptance model | Elaboration likelihood model | Purchase intention | Mobile apps | Mobile Anwendung | Mobile application | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Iran | Kaufentscheidung | Purchase decision | Mobile Marketing | Mobile marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-02-2024-0069 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015329248