Early entrants attract better customer evaluations : evidence from the digital camera industry
Johanna Kirjavainen and Saku J. Mäkinen, Ozgur Dedehayir
| Year of publication: |
2022
|
|---|---|
| Authors: | Kirjavainen, Johanna ; Mäkinen, Saku J. ; Dedehayir, Ozgur |
| Published in: |
European journal of innovation management. - Bingley : Emerald, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 25.2022, 1, p. 95-112
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| Subject: | Digital camera industry | Entry order | First-mover advantage | Online customer evaluations | Product launch | Product strategy | Markteintritt | Market entry | Konsumentenverhalten | Consumer behaviour | Produktmanagement | Product management | Online-Handel | Online retailing | Produktentwicklung | New product development | Electronic Commerce | E-commerce | Fotoapparat | Photographic camera |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJIM-03-2020-0086 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012797878