Early sales of seasonal products with weather-conditional rebates
Fei Gao; Ozgun Caliskan Demirag; Frank Y. Chen
| Year of publication: |
2012
|
|---|---|
| Authors: | Gao, Fei ; Demirag, Ozgun Caliskan ; Chen, Youhua |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 21.2012, 4, p. 778-794
|
| Subject: | conditional rebates | seasonal products | weather-conditional promotions | Saisonale Schwankungen | Seasonal variations | Rabatt | Rebate | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009581267