Early versus potential adopters : exploring the antecedents of use intention in the context of retail service innovations
Year of publication: |
2010
|
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Authors: | Chiu, Yen-ting Helena ; Fang, Shi-chieh ; Tseng, Chuan-chuan |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 38.2010, 6/7, p. 443-459
|
Subject: | Nachbarschaftsladen | Convenience store | Innovation | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Taiwan |
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