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The behavioural homogeneity evaluation framework : multi-level evaluations of consumer involvement in international segmentation
Broderick, Amanda J., (2007)
No harm done? Culture-based branding and its impact on consumer vulnerability: a research agenda
Broderick, Amanda J., (2011)
Consumer Empowerment in Multicultural Marketplaces: Navigating Multicultural Identities to Reduce Consumer Vulnerability
Johnson, Guillaume D., (2011)