East meets West : using the theory of planned behavior to explore the entrepreneurial intentions of maximizers or satisficers in the U.S. and China
Brandon William Soltwisch, Robin Tang, Maurice Harris
| Year of publication: |
2024
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| Authors: | Soltwisch, Brandon William ; Tang, Robin ; Harris, Maurice |
| Published in: |
Journal of managerial issues : JMI. - Pittsburg, Kan. : PSU, ISSN 1045-3695, ZDB-ID 1131458-8. - Vol. 36.2024, 2, p. 127-154
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| Subject: | entrepreneurial intentions | maximizing | satisficing | theory of planned behavior | decision-making styles | cross-cultural study | China | Verbrauchereinstellung | Consumer attitudes | Entrepreneurship | Entrepreneurship approach | USA | United States | Unternehmensgründung | Business start-up | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015061746