Easy to be selfish : when and why is one individual as influential as multiple individuals
Zheshuai Yang, Yan Zhang
| Year of publication: |
2024
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| Authors: | Yang, Zheshuai ; Zhang, Yan |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 51.2024, 3, p. 595-615
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| Subject: | size of influence group | selfish/unselfish behavior | social influence | ease of justification | motivated reasoning | scope sensitivity | Experiment | Motivation | Verhaltensökonomik | Behavioral economics | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory | Soziale Beziehungen | Social relations | Eigeninteresse | Self-interest | Entscheidungstheorie | Decision theory |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucae006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015338596