Eat, drink, and create content : a multi-method exploration of visual social media marketing content
Alexa K. Fox, Chinintorn Nakhata and George D. Deitz
| Year of publication: |
2019
|
|---|---|
| Authors: | Fox, Alexa K. ; Nakhata, Chinintorn ; Deitz, George D. |
| Subject: | attention | company-generated content | consumer-generated content | eye tracking | figurative language | Visual social media marketing | Online-Marketing | Internet marketing | Social Web | Social web | Visuelle Wahrnehmung | Visual perception | Visualisierung | Visualization | Content Management | Content management | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2018.1535223 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012200271