"I eat organic for my benefit and yours" : egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists
Ioannis Kareklas; Jeffrey R. Carlson; Darrel D. Muehling
| Year of publication: |
2014
|
|---|---|
| Authors: | Kareklas, Ioannis ; Carlson, Jeffrey R. ; Muehling, Darrel D. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 43.2014, 1, p. 18-32
|
| Subject: | Konsumentenpräferenzen | Consumer preferences | Kaufmotiv | Consumer motivation | Bio-Lebensmittel | Organic food | Eigeninteresse | Self-interest | Altruismus | Altruism | Experiment | Werbepsychologie | Psychology of advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010344096