Eating with a purpose : consumer response to functional food health claims in conflicting versus complementary information environments
Rebecca Walker Naylor, Courtney M. Droms, and Kelly L. Haws
| Year of publication: |
2009
|
|---|---|
| Authors: | Walker Reczek, Rebecca ; Droms, Courtney M. ; Haws, Kelly L. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 28.2009, 2, p. 221-233
|
| Subject: | Funktionelle Lebensmittel | Functional food | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003923189