eBay Business the Smart Way : Maximize Your Profits on the Web's #1 Auction Site

Intro -- Contents -- Acknowledgments -- I Introducing eBay Business -- 1 Introduction -- II Getting Started -- 2 Setting Yourself Up Legally -- 3 Business Details -- 4 Equipment, Supplies, and Space -- 5 Finding Inventory -- 6 Borrowing Money -- III Business As Usual -- 7 Selling on eBay -- 8 Auction Details -- 9 Photographs -- 10 Pricing -- 11 Special Auctions -- 12 Fulfillment -- 13 Receiving Payment -- 14 Selling Services on eBay -- IV Unpleasantries -- 15 Dealing with Buyer Fraud -- V Making It Work -- 16 Software Features -- 17 Software Assistance -- 18 Customer Service -- VI Operate Smart -- 19 eBay Storefront -- 20 Other Storefronts -- 21 Selling Internationally -- 22 Determining Your Profit -- 23 Developing a Strategy -- 24 Education -- VII Something for Business Buyers -- 25 Buying on eBay -- Appendix I The Top 10 Tips for Beginning Sellers -- Appendix II The Top 12 Tips for Seasoned Sellers -- Appendix III The Top 8 Tips for Business Buyers -- Appendix IV Custom Database System -- Appendix V Using Web Authoring Software -- Appendix VI HTML Tutorial -- Appendix VII Using Easy Image Software -- Index.