EBBSC: A Balanced Scorecard-Based Framework for Strategic E-Business Management
E-business is far more about strategy than technology, and the strategy of e-business is very important in today’s dynamic and competitive environment. In this article, we describe a balanced scorecard-based framework in detail and discuss its potential e-business uses. This framework enables e-business managers to plan and allocate resources more effectively and align strategic objectives with performance results. It also provides a stable point of reference for e-businesses to understand and manage the fundamental changes introduced by e-business initiatives.
Year of publication: |
2007
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Authors: | Wang, Fen ; Forgionne, Guisseppi |
Published in: |
International Journal of E-Business Research (IJEBR). - IGI Global, ISSN 1548-1131. - Vol. 3.2007, 1, p. 18-40
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Publisher: |
IGI Global |
Saved in:
Online Resource
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