ECO : ENTEGA’s profitable new customer acquisition on online price comparison sites
Martin Natter; Ana-Marija Ozimec; Ju-Young Kim
| Year of publication: |
2015
|
|---|---|
| Authors: | Natter, Martin ; Ozimec, Ana-Marija ; Kim, Ju-Young |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 6, p. 789-803
|
| Subject: | pricing | price comparison sites | price optimization | field experiments | Preiswettbewerb | Price competition | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Preismanagement | Pricing strategy |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011409988