Eco-labelling brand strategy : independent certification versus self-declaration
Sihem Dekhili; Mohamed Akli Achabou
| Year of publication: |
2014
|
|---|---|
| Authors: | Dekhili, Sihem ; Achabou, Mohamed Akli |
| Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 26.2014, 4, p. 305-329
|
| Subject: | Conjoint analysis | Independent certification | Nespresso brand | Responsible labelling | Self-declaration | Markenführung | Brand management | Conjoint-Analyse | Umweltzeichen | Eco-label | Warenkennzeichnung | Product labelling | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Standardisierung | Standardization | Marktforschung | Market research | Theorie | Theory | Herkunftsbezeichnung | Designation of origin |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010385985