Ecological labelling and the World Trade Organization

Ecological labels are a market-oriented environmental policy instrument which is applied in a rising number of countries. Products have to meet several criteria in order to qualify for a label. Criteria on production processes of goods can potentially conflict with international trade rules. This article focuses on the current relationship between ecological labels and the WTO legal system. The European Union suggested that this relationship should be more clearly identified and thus be negotiated during a new round of WTO trade talks. We discuss the EU approach and argue that standards on processes and production methods used in eco-labelling schemes are not part of the current WTO legal regime. There is no need, however, to amend the WTO text to comprise eco-labels. Rather, there should be more international co-ordination of standards used in eco-labelling programmes and more cooperation between labelling initiatives and WTO institutions.