Ecologization of financial indicators when applying the best technologies available

The paper presents the author's opinion about the urgent changes which any enterprise is to make in its investment projecting and financial reporting under the new Russian environmental laws. Such changes concern the ecological and economic benefits obtained by the enterprise due to application of the best environmental technologies available. How efficient these technologies could be, the author demonstrates on the example of OGK-3 (the Third Generation Company of the Wholesale Electricity Market - WGC-3) if it introduce the new plasma environmental technologies developed by Siberian researchers.