eCommerce in Publishing : Trends and Strategies

The eCommerce bump witnessed over the last two years looks set to be a revenue trend that will only grow in importance for publishers. According to Group M, by 2024 retail-focused eCommerce will amount to $7 trillion in annual sales activity, making eCommerce a revenue stream that publishers ignore at their peril.Meanwhile, the COVID crisis has “accelerated” efforts by publishers to generate money through eCommerce, with 30% of commercial publishers surveyed indicating that this would be an “important” or “very important” revenue stream in 2022.eCommerce’s moment has come. A combination of shifting consumer behaviors, coupled with the urgency to diversify revenue streams, means that growing numbers of publishers are ready to cross the online shopping Rubicon.This new report from What's New in Publishing - and sponsored by Sovrn and the School of Journalism and Communication at the University of Oregon - offers best practices, case studies and key insights into how publishers can successfully leverage eCommerce, as well as partner with platforms, retailers and other service providers to offer online shopping experiences that consumers now demand