Econometric measurement of the duration of the advertising effect on sales : preliminary research report
Darral G. Clarke
| Alternative title: | Econometric measurement of the duration of the advertising effect on sales |
|---|---|
| Year of publication: |
1975
|
| Authors: | Clarke, Darral G. |
| Publisher: |
Cambridge/Mass. |
| Subject: | Werbungsbetrieb |
| Extent: | 47 S |
|---|---|
| Series: | Report ; 75-106 |
| Type of publication: | Book / Working Paper |
| Notes: | Bibliogr. S. 39-42 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002004017