| Extent: | XIV, 450 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. [414] - 436 |
| ISBN: | 978-0-521-29676-2 ; 978-0-521-22850-3 ; 0-521-22850-6 ; 0-521-29676-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014448006