Our goal resulting from this material is to highlight the functioning of mechanism of low-cost economical institution, built on two levels, the first one focused on companies of a lowering cost nature, products or services provided and the second one regards world economy. In the latter case, the low-cost markets define those regions or countries that offer the advantage of the low price for one or more factors of production; generally speaking, they are located in the developing states. The empirical analysis of data and cases of low cost companies or products represents the methodology used in this study. Step by step approach is essential in understanding the global context of evolution for companies and products. In order to justify the name of "low-cost markets", their advantages must be exploited by the multinational companies. It is assumed that the low-cost markets have appeared at the end of the last century, due to the liberalization of trade and investments and to the development and interconnection of global markets. The main reason for which the multinational companies (TNC) extended their operations on the low-cost markets was the possibility of acquiring new resources that were either inexistent or too expensive in their home countries. Furthermore, the findings reveal that the biggest advantage in a business of our days is a lower cost, which has to be put in adequate price offer, not neglecting the quality of the products or services supplied. The final result we consider that is the sustainability of the entire world economic relationships system, in a game of win-win type and, from the two evoked sides, only low-markets for products justify this term. The other one is translated to emerging and developing markets (economies)
