ECRM using online communities
Shirin Alavi, Vandana Ahuja and Y. Medury
| Year of publication: |
2011
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|---|---|
| Authors: | Alavi, Shirin ; Ahuja, Vandana ; Medury, Y. |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 10.2011, 1, p. 35-44
|
| Subject: | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009237019