Edited by Geoffrey P. LantosFirst in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
| Year of publication: |
2006
|
|---|---|
| Authors: | Chapman, Kenneth J. |
| Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 15.2006, 4, p. 280-281
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Brands | Brand management | Corporate strategy | Marketing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/10610420610679665 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014895921