Edited by Geoffrey P. LantosThe New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
| Year of publication: |
2006
|
|---|---|
| Authors: | Grassl, Wolfgang |
| Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 15.2006, 1, p. 81-82
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Brand management | Brand equity | Marketing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/10610420610650909 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014895897