Editorial: Back to the future : some topics we should not forget about in advertising research
Charles R. Taylor
| Alternative title: | Back to the future : some topics we should not forget about in advertising research |
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| Year of publication: |
2012
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| Authors: | Taylor, Charles Robert |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 31.2012, 4, p. 699-702
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| Subject: | Werbung | Advertising |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009674976