Editorial: blurring boundaries between B2B actors and consumers in supply networks of contemporary business models
Alternative title: | Blurring boundaries between B2B actors and consumers in supply networks of contemporary business models |
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Year of publication: |
2021
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Authors: | Aspara, Jaakko ; Grant, David B. ; Holmlund, Maria |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 92.2021, p. 76-77
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Subject: | Geschäftsmodell | Business model | Lieferantenmanagement | Supplier relationship management | Lieferkette | Supply chain | B-to-B-Marketing | Business-to-business marketing | Unternehmensnetzwerk | Business network | Konsumentenverhalten | Consumer behaviour |
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