Editorial: Convergence of human factors and marketing-mix to improve organisational performance
Rajagopal
| Alternative title: | Convergence of human factors and marketing-mix to improve organisational performance |
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| Year of publication: |
2018
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| Authors: | Rajagopal |
| Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 2614379-3. - Vol. 6.2018, 2, p. 77-79
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| Subject: | Unternehmenserfolg | Firm performance | Wirtschaftliche Konvergenz | Economic convergence | Performance-Messung | Performance measurement |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011916454