Editorial: Engaging marketing management
Mark Tadajewski and Paul Hewer
| Alternative title: | Engaging marketing management |
|---|---|
| Year of publication: |
2012
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| Authors: | Tadajewski, Mark ; Hewer, Paul |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 7/8, p. 955-956
|
| Subject: | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009576995