Editorial: Introduction to the special issue on marketing in emerging markets
Steven Michael Burgess; Jan-Benedict E. M. Steenkamp
| Alternative title: | Introduction to the special issue on marketing in emerging markets |
|---|---|
| Year of publication: |
2013
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| Authors: | Burgess, Steven M. ; Steenkamp, Jan-Benedict E. M. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 1, p. 1-3
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| Subject: | Schwellenländer | Emerging economies | Marketing | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009732729